By giving more detailed data, Facebook hopes businesses will move away from establishing Likes as a goal and is encouraging more focus on engagement. The update doesn’t affect the pricing model; Facebook ads will still be sold on a cost-per-click or cost-per-impression basis.
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Bamorse voted on the following stories on BizSugar
Go Beyond Likes: Facebook Adds New Metrics for Advertisers
Posted by bamorse under Social MediaFrom http://sproutsocial.com 4584 days ago
How CEOs Who Tweet Are Helping Their Brands
Posted by bamorse under Social MediaFrom http://sproutsocial.com 4605 days ago
While many business owners rely on social media teams to be active online, it might be time for them to get their hands dirty. According to a recent study by social media branding firm BRANDfog, consumers and employees think highly of company leaders who engage on social platforms.
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Sprout Social Turbo-Boosts Its Dashboard For Enterprise Social Media
Posted by bamorse under Social MediaFrom http://www.fastcompany.com 4746 days ago
Sprout Social launched S2, the newest version of its social media management tool. New features will include a redesigned look, team collaboration and task assignment, an iPhone application, and more!
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Twitter Spam Filtering To Improve Soon
Posted by tessaauza under TechnologyFrom http://sproutsocial.com 4836 days ago
Twitter CEO Dick Costolo tweeted yesterday that the social media company is taking steps to be more “real-time” and “predictive” in its spam control.
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What Is a Klout Score and How Do I Get Mine?
Posted by tessaauza under Social MediaFrom http://sproutsocial.com 4836 days ago
Klout is an online service that measures your social media influence. Until relatively recently, measuring online influence was a subjective and time-consuming task; you’d have to manually track things like how many retweets a Twitter update received, how many Facebook Likes a given article generat
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Twitter's Official Photo Sharing Launches Today
Posted by tessaauza under Social MediaFrom http://sproutsocial.com 4837 days ago
Twitter is rolling out its new image sharing feature this afternoon in association with popular image hosting site Photobucket. A new camera icon will appear below the Twitter box where you type in your tweet on your official Twitter page allowing you to upload a picture.
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Why You Should Treat Every Customer Like an Influencer
Posted by tessaauza under Customer ServiceFrom http://sproutsocial.com 4837 days ago
One thing is often overlooked: As a small business owner, your social media success isn’t about the social networks themselves. Instead, it’s about delivering a remarkable customer experience.
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The Fifth Thing to Do After Creating Your Twitter Account
Posted by tessaauza under Social MediaFrom http://sproutsocial.com 4837 days ago
Twitter Tip Tuesday is a weekly blog series from Sprout Social Insights.Every Tuesday we’ll focus on just one Twitter Tip and show you how to integrate it into your social media strategy.
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Facebook Locations App Ties Together Corporate and Local Pages
Posted by tessaauza under Social MediaFrom http://sproutsocial.com 4839 days ago
Facebook has rolled out its new Locations app for Regal Entertainment Group’s main Page. This new Page tab allows visitors to find a local store on a map that then routes them to the Facebook Page for that location.
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How to Do Customer Service on Twitter
Posted by tessaauza under Social MediaFrom http://sproutsocial.com 4839 days ago
Whether you’re a part of the conversation or not, people are talking about your business on Twitter right now. Even if you don’t have a Twitter account, if you have any dealings with the public at all, your customers and their friends are probably mentioning you in their social media circles.
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