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Sometimes you have to look past your own test paper and see what everybody else is writing, not to copy exactly what you see but just to know what’s going on out there. In a fiercely cutthroat world like B2B Marketing, competition will either make you or break you. Yes, everyone competes, but c Read More

Just start a business? No clients yet? Congratulations!

Leaving the comfort of a steady paycheck and stepping out on your own is both exciting and terrifying at the same time. When you start your own business, you learn what it means to earn your paycheck, literally. Read More

What could be the worst thing that can be happened to you on social media? I'm just afraid of social media itself. It's not in you control, you don't know what's happening behind the scenes, but still its users are not afraid to feed their personal EVERYTHING to it. Is it trust? Read More

Anyone interested in learning effective PR and marketing strategies, new and old, should get their hands on The New Rules of Marketing and PR. Read More

Digital influencers have spent time and effort building a loyal following. Their audiences trust them and the products and services they use. Because they are in the trenches of what consumers want, digital influencers offer firsthand insight into the wants and needs of the audiences you want to re Read More

It may feel like your employees aren't working as hard as they could or should, and you really need them to give their all. There are a few things you can do that will influence them to work harder just because they want to. Read today's post to implement four awesome ways to influence your employe Read More

If you’re wondering the answer to that question, we have good news for you. We’re curious too. If you recall from last summer, we publisher our first ever State of B2B Lead Generation. See the full report here, or the infographic we created.

As another year has passed, it’s time again to see wha Read More

Okay, people are all-eyes-and-ears on social media. But attention doesn’t always equate to productivity. So is it really working? Read More

The moment a thriving business company decides to farm out its telemarketing functions to a firm that specializes on these operations, that company not only invests money and resources but also its trust and confidence. Nevertheless, each side must do their respective responsibilities in order to a Read More

Can we still rely on events and trade shows to meet our marketing goals?

First of all, what are these goals?

What type of events do B2B marketers usually employ?

How do they promote events?

Do they charge? Read More