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The only way you can see higher conversion rate from the same landing page is by making changes in the body copy. Yeah it might sound crazy but it is the words that decide the fate of a landing page. You may love it or hate it, it is your choice but there is no denying of the fact that unless the w Read More

Learn how AirBnB grew their business so quickly and what it can tell us about growing our own companies. Read More

So many bloggers and so few readers. Or more likely, no readers at all! What's the point if no one is reading your blog? Most bloggers have some sort of mission. They want people to read their blog, make money from advertising, sell something...whatever. Telling friends about your blog is nice but Read More

It is imperative in a leadership role that you communicate effectively. An age old aphorism goes “it’s not what you say, but how you say it”. Communication is what separates a poor leader from an exceptional one. Having effective communication skills is the key to good leadership.

When you commu Read More

With internet becoming more of a way of life hence the onset of the ecommerce, blogging can deliver much more than sharing personal experience and advice on varying subjects. You could actually realize substantial revenue from it if done well. However with the presence of a mammoth of blogs, how do Read More

With all the hype around Bitcoin, should your business consider using it for payments and transactions? What are the risks and potential benefits? Read More

Managing the employees in your workplace effectively necessitates that even the smallest of businesses set up work rules. Work rules protect your business and your workers and if correctly implemented and executed, create and maintain a better work environment for all.

Having formal work rules i Read More

In From Idea to Success, you'll learn how to take that idea that's been niggling you and turn it into a business. Get tips from top entrepreneurs who have successfully started a business in their industry. Read More

Out of every 20 businesses, 15 of them fail no sooner than they start out. Have you taken time to ask the question of why that is?

The truth is that as the saying goes, ‘if you fail to plan, you plan to fail’, period!

It is time for you to look into these facts and try as hard as you can to w Read More

Ten years ago researchers would have hemmed and hawed over whether or not small business blogging was a viable marketing and communication tool. Back then, studies showed that the bloggers believed it to be effective marketing tool because of the benefits of the medium versus any measurable return Read More