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New privacy measures are starting to impact the digital advertising landscape, as costs increase and user targeting becomes less efficient following Apple’s ATT rollout. For digital agencies and advertisers, paid social isn’t as straightforward as it once was, and new questions are arising about wh Read More

Are you looking for the best franchise to open? Great! Here are 5 things you need to watch out for so you don't buy the wrong franchise. Must read! Read More

Is it hard to run a profitable social media campaign? Not if you know the basics and stick to them. Here's how to do it... Read More

Are you looking for the best social media calendar tools? These tools make it easy to plan, schedule, and publish content fast. Read More

Every dedicated business professional I know can’t find enough hours in a day to do their best work, and yet they often find themselves saying yes to new requests from the people around them. In some cases it may be fear of retribution by the boss, but more often they just hate to disappoint others Read More

In this age of social media and world-wide Internet, message delivery from business leaders needs to change, just like the message changes from leaders in your personal lives. Just a few years ago, no one could have imagined getting text messages from parents, or a President prone to communicate vi Read More

Nearly three-quarters of consumers say they won’t even bother engaging with marketing content that isn’t personalized for them.
Personalization can produce an eightfold increase in clickthrough rates. The effectiveness of personalization is undeniable, but scaling it to serve your entire customer Read More

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect. They tel Read More

Make money running personal gaming blogs. Why you would start a personal gaming blog and what college degrees prepare you to run personal gaming blogs. Read More

Wondering how to build social proof for your business? This article defines social proof, its importance, and shares 13 easy ways to build social proof Read More