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When you are launching a product into an existing market with established competitors, you have to be prepared to answer the inevitable question:

“What makes your product different?”

Of course there are many different ways to answer the question, but I always think the most appropriate way is Read More

When you are launching a product into an existing market with established competitors, you have to be prepared to answer the inevitable question:

“What makes your product different?”

Of course there are many different ways to answer the question, but I always think the most appropriate way is Read More

Too many people, young and older, let their career and their lifestyle happen to them, rather than proactively making things happen based on their personal passions, skills, and interests. Others make decisions based on someone else’s interests, such as the father who wants his son to take over the Read More

Have you been standing in line for the iPhone 6 or 6+? Or will you wait and buy it via your regular business channels?

Listen to TrendPal's latest podcast on stealth fashion inspired by the book, 1984, Kickstarter, professional queuer, and the giant mutant spider dog... Read More

Take a look at the below infographic from Nanigans for an explanation of Facebook's distinct bid types, how they impact your ad's effective reach, and tips to help you achieve your campaign ROI goals at scale. Read More

Whenever customers interact with your brand, they become slightly more or less engaged. Stay consistent across every touch-point of the consumer experience to increase your engagement. Discover why customer engagement is more important than ever before, and lean what to do now to create an engaged Read More

B2b buyer activity and research peaks at different times of the year, week, and day. Software Advice conducted a study gathering data from six million unique visitors to their site. Their goal was to discover when B2B buyers perform research on the web, when they convert on a website, and when you Read More

By now, all of us know that content marketing works. The success stories are everywhere around us! But ramping up a small team’s fledgling efforts can be daunting, and there are many roadblocks along the way. Arnie Kuenn, interviewing 8 content marketing experts on how to overcome these challenges. Read More

Social data is a huge deal in the marketing world. However, many companies face the problem of not knowing what to do with all that valuable data once they acquire it. Understanding what social data is and knowing how to use it will help any SME improve their business. Read More

Sticky social situations can unglue the surest business deal. Here’s how to make sure they don’t. Read More