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With the current pandemic appearing to scale down, many of you running businesses are looking forward to things getting back to the way they used to be. I’m sorry to predict it will never happen, so the agility you may have learned over the past couple of years will continue to be critical to your Read More

Modern marketing comes with its challenges.

You’re probably looking to make an impact with your marketing, keep the costs low and equally equip your team with the best tools. Read More

The merits associated with outsourcing go much beyond simply slashing costs. It helps you in focusing on your core business. Read More

Having a natural knack for writing is not enough to launch a career in writing. You need to get your content noticed. Here is how. Read More

Starting up is an overwhelming task. Here are our top tips so that you can build a successful and efficient startup. Read More

In this Q&A, Julia Weikel of TrueName Domains addresses the key factors professionals need to know when creating their personal brand identity. Read More

SEO metrics are critical data points that help you understand if your SEO efforts are working.


With a plethora of SEO metrics vying for your attention, it’s important to separate the wheat from the chaff.


But the question is: how do you differentiate between useful SEO metrics and vanity Read More

Many startups and entrepreneurs I advise still default to growing their business via the traditional top-down, order-taking culture. I’m convinced that you can’t stay competitive that way with today’s customers, and today’s employees. It’s time to push decision making down into the organization –in Read More

This blog will save your life is essentially a book review but it contains important tidbits on how to use the time we are given to us more effectively Read More

When you're planning video content strategy, you must also focus on how to get your audience's attention. Here are few ways to get started. Read More