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When you offer programs that stretch over six months to a year, you will encounter clients who want to drop out. Frequently, money is cited as the reason. What’s behind this excuse is usually one of two things. Occasionally, clients are not experiencing the value they anticipated, but this is not c Read More

I've been getting a few questions about pitching in emails. It's probably the one thing that troubles email marketers more than anything else. One thing I've Read More

In advance of Content Marketing World Sydney, here's a sneak peek of globalisation disasters that might be funny but could also inflict brand damage. Does your content suffer from one of these 7 conditions? Read More

In the 21st century, privacy has taken a new meaning, thanks to big data, and consumers will have to learn how to deal with this. Read More

By Bob Herbold

In a new book on fixing the U.S. health care system, my good friend Dr. David Lawrence discusses the need for leadership and discusses the attributes of some great leaders. I was particularly struck by his comments about the very strong leadership capabilities of one of our most Read More

Is your business actively benefiting from your social media customers? Are you getting enough from your business social media marketing efforts and investments? Are you generating revenue for your business through social media marketing campaigns? Read More

I’ve launched 15 crowdfunding campaigns raising more than $2.5 million in revenue. If you were to review the successful launches, you’d notice some patterns. In this post, I’ll give you some tips and secrets for how I did so. Read More

Influence is a popular word and subject online, and with good reason. Being an influencer in your field of expertise is what most individuals and brands are striving for through their online marketing and social media campaigns.
Influencers can change the fortunes of brands, start the viral ball Read More

If you are a blogger and running a website and thinking about the visitors and acknowledge on your blog, then it would have been a big nightmare for you. if you don’t have visitors to your website you cannot make sales. But, no need to worry anymore as someone is there to help you out from this nig Read More

Semantic search is about as big a conceptual leap as we are ever likely to make in the digital world. Prior to that search was comprised of basic building blocks. Read More