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A popular Internet Baby video by MTS India shows why brand storytelling works. What lessons you can learn from the video marketing campaign? Read More

When starting a business, you have to choose the right structure. Are you a sole proprietor or LLC? Find out from this article. Read More

It is important to manage your stress.

But how?

There are three major ways to manage stress.
1. Manage the objective situation that is the cause of stress.
2. Manage your emotional reaction to the situation.
3. Manage your stress habits; meaning, your use or misuse, of food, alcohol, drugs Read More

Some say it is OK to be enthusiastic and push the facts, I tend to feel that is sales, facts should not be messed with, even in a small way regardless of intent. Do you think this seller went too far? Read More

As vital and massive as they are, your business strategy should not solely depend on Facebook and Twitter.
It's clear whether you are a small firm or large company you should diversify your marketing channels. And for smart diversification, you would like to optimize your targeting efforts. Read More

British Airways has been voted UK's favourite as it tops UK Brands List. But how did BA make it as the Britain's superbrand, ahead of Apple, Rolex and Coca-Cola? Read More

Standing out and leveraging your company’s strengths in the market often depends on past and present branding efforts. Even when your business is doing well in the marketplace, you still need to conduct regular brand assessments to ensure it stays that way. Read More

With Reddit, all you have to make sure is that the content you are sharing is of high quality and is submitted in the appropriate sub-reddit. Read More

Affiliate marketing is one of the most well-known and profitable online money making methods. You have probably heard of people making millions of dollars online through affiliate marketing. But have you ever tried to find out what has made them so lucky that they have been able to generate that ki Read More

Excellent explanation by Google’s head of search spam Matt Cutts on the question Should I focus on clarity or jargon when writing content? comes from Ben Holland, Phoenix, AZ, Feb 26, 2014. Read More