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Landing page optimization tips from Affiliate Management Days speaker Tim Ash: "Less is more. Get rid of text, unnecessary visual distractions and conceptual complexity on your landing pages. Don't expect people to actively engage with your content and wrestle the meaning out of your landing page. Read More

Franchise business model is not new, but can it actually be a proven business format for aspiring entrepreneurs? Starting and running a small business can not be underestimated. Many fail, even in the good times. See why franchise could be a better option. Read More

Business travel is hard. But can you inject some pleasure into your business travel? Why not? Life is short and we should look to mixing in a little pleasure into every aspect of our lives, including business travel! Read More

We're not sure if the long tail keyword is overrated because its fullest potential is frequently not utilized by otherwise search engine optimized perfect websites. However, the first step to answering the question posed by our title would be to understand the long tail. Here we go. Read More

Content marketing - Every digital marketer talks about it, and more companies are doing it. But ever wondered, what exactly are they doing? And how effective are their strategies? Here's an infographic from the team of eloqua that looks at the new trends in content marketing landscape. Read More

If you’ve been blogging for a while, even if it’s just once a week, it won’t take long to accumulate an archive of “old content.” Some of the content will be great at bringing in traffic from Google Search and links on other websites and regular social media shares, but what about the rest? If you Read More

Bringing investors into your start-up will be one of the most important decisions you will make about your company. Here are nine tips that will get you on your way. Read More

Especially in a small business, passion is what takes your business to the next level. Here are three steps to instill passion into your company. Read More

By Nishadha Silva

In the last two years Google came up with many new updates to improve search engine results. Their goal was to reduce spam and make search results better for the end users. But website owners and bloggers can take advantage of the new changes and implement them to bring more tr Read More

By Alexa Garthwaite

Rebranding is inevitable for most long-running businesses. Almost every major international company, from McDonalds to Starbucks, has experienced several rebrands – from minor tweaks to major brand overhauls. Read More