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Each year over one million businesses starts in USA alone, that is 2739 businesses each day, 114 each hour and this exclude online start-ups, crazy right!! (not to mention that there were 125 million SME’s around the World in 2010 across 132 economies(3)).
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“Why and how would; an understanding of customers public face help in convincing them effectively?” Good question!

Well actually understanding customers’ public face helps in understanding the real motives of a purchase. Read More

It’s a time-honoured tradition. But is it an effective way to reward in 2014?

We weren’t so sure, despite investing in ‘gifts’ over the last few years. So we investigated a little further, with some interesting results! Here’s a quick summary to help you as you make a final call. Read More

Over the past couple of months, I have spent quite a bit of time at Westminster and in the presence of some of the UK’s leading banking advisors. This included a visit to Number 10 as part of a major policy session on alternative funding. Read More

Self-assessment season has just finished, which means that many small businesses and accountants are breathing a sigh of relief after getting their tax returns successfully filed on time. Read More

With 150 million active users around the world, Instagram is not just a great place to upload selfies and pictures of your latest meal. The platform also offers a lot of potential for businesses. Ready to leverage this potential to increase awareness of your brand? Here are five tips to help you ge Read More

There are not many things that cause me to come unglued.  But there are two that provoke immediate outrage---and usually a tirade if I'm speaking with an i Read More

Today at Famous in Your Field, we’re going Mythbusters to debunk bad public speaking advice. These are the two tips that get passed out like leftover Halloween candy.

But they’re dead wrong.

Let’s jump into the bad advice and what you should do instead. Read More

When people turn 50, everything changes. Mentally. Physically. Their entire attitude and outlook changes. They realize that they're middle-aged. And, they want to be younger. And, look younger. Help them. Read More

Most entrepreneurs wait until later to make the leap, but beating the crowd has distinct advantages.  It happens every January: our web traffic at Guidant Financial goes through the roof with people seeking advice about financing a new venture. Red why. Read More