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No one likes a generalist.

Think about it: do you want a generalist performing that quadruple bypass on you, or would you hold out for one of the country’s leading surgeons?

If you want to stand out in your industry, you’ve got to narrow your focus. Read More

What would life be for like for you if on a scale of 1-10 (10 being best), you were at an 11 on each of these? Pretty awesome-sauce, right? Read More

Creating engaging headlines is the most important part of copywriting. It’s also the most fun. Don’t be afraid to put a significant amount of mental energy into your headlines… Your title is what audiences recall, even more so than the content itself. Read More

Put two or more YouTubers together on one video and there is bound to be a barrel of laughs. No laughs means no views. Regardless of the seriousness of the topic being addressed people want to feel good while they are watching your video and they can tell if there is positive energy between the fol Read More

In a world inundated with technology, some business people prefer to communicate with clients via email, social media messages, or text messages. Why do people seem more and more afraid of picking up the phone and making voice to voice contact? Here are some tips to get back to the basics of client Read More

Is your car used for business? If so, you may be able to deduct a significant portion of your car expenses. Check out this infographic to find out what cars qualify, and what you can deduct. Read More

Are you a real estate agent in the luxury market? If not, would you like to be? Learn how to impress luxury home buyers, from appearance to presentations. Read More

Before the day that the cameramen arrive to shoot your promo, there are a few things that you need to ensure are taken care of. Here's some advice that will help business owners manage the craziness of shooting a promo video. Read More

The problem with most sales organizations is that they get so wrapped up in closing sales that they forget to set sales goals and metrics. Here's how to create goals that keep the pipeline full throughout the year. Read More

It's month 2 in 2014 and time to review your local internet marketing strategy. Oh, yeah, that's the thing that establishes your overall goals for your products and services. How do you break it down to see if it's working? How about looking at your marketing mix--Product, Price, Place, Promotion? Read More