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With 2.4 Billion ongoing, brand-related conversations among American consumers daily, it's time for companies to think beyond the "customer-centric" marketing model. After all, customers can also be brand ambassadors, PR allies, lead-generation resources, and partners in promotion. ready to engage Read More

If you're chomping at the bit to start a business, wait just a moment and read this post. You might, in fact, not be ready to just yet. Read More

Over the years, content marketing has gone from “nice-to-have” to “must-have” in terms of brands’ marketing strategies. So what does 2014 hold for this quickly evolving space?

From increased spending to new content-focused roles to social media adaptation, 2014 will be a big year for content mar Read More

Microsoft Office. Open Office. Google Drive. Which is best for your business? Which helps small businesses get the most done? Find out here. Read More

If you are a millennial trying to get a job in marketing today, you’re not alone. But to get noticed, pay attention to the details and follow this advice. Read More

Tongue-Twister Time: Adding Ads with Google Adsense Adds Influency. And Google's so serious about molding that Influency that they've just DROPPED Google Plus! Read More

Too many businesses spend most of their energy on responding to the details and the crisis of the day vs. what is needed to sustain what’s coming tomorrow. We ignore the important work at our own peril instead of creating vision and key strategies, leading a healthy work culture, building a loyal c Read More

Struggling companies can sometimes find it difficult to see problems through the emotional fog of running a business. Here are 11 tell-tale signs of struggling companies. Read More

Interestingly enough while I’ve been watching web results layouts change over the past 19 years, you know I’ve never every considered the real back-story rationale as to why those layouts are changing.

And while I’ve never noticed the actual changes, what I have apparently done is to realize som Read More

A question that I often hear debated these days is whether a new startup should focus on growth or profits. First of all, the glory days of “dot.coms” are gone, when investors “didn’t care” about profitability, and all the money went to growth. Read More