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If your business is a manufacturer, service provider, or technology provider that uses an indirect sales channel, a partner relationship management (PRM) software system is critical to your success. Read More

Check out these marketing podcasts that were hand-picked by our friends at Radix Communications … who, by the way, have their own excellent show, the Radix Copycast. Read More

Are you more concerned by how your food looks than how your food tastes? If so, you may be addicted to Instagram. For those of you new to the site, there are a few rules of the trade you should follow. First, never spare on #hashtags. In fact, the more hashtags you use on Instagram, the merrier! Ne Read More

It is important if you want to keep your Facebook updates organised, brand messages coherent, and social efforts recorded. Without a schedule, you’ll likely become a lost sheep, not knowing what you’ve already conveyed to your fans, what worked for you and what you can improve on.

Now, you'll wa Read More

One of the more common questions we’ve heard from website and app owners is, “How do I know which publisher or affiliate network to join?” Read More

The spate of work that lies before a blogger is humongous to say the least. With all that work piling up, it’d be nice to have a few automation methods, workflows, and certain tools to help push and promote content to build a teeny weeny bit of leverage to your blogging efforts. Read More

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. First off, you have to decide on the resources you’re willing to allocate every day, week, and month to maintaining the account. A state social media profile can someti Read More

Towards the end of 2012, Software Advice, CMO.com, and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Survey, gives marketers a complete view of the current status of the marketing sphere as well as a look at what’s to come. Read More

Most people get a terrible return on marketing investment. They waste time and money on bad channels and tactics -- then get nothing in return. Here's why, and how you can fix it. Read More

Ireland’s 12.5% corporate tax regime has been under the microscope of late with a lot of media comment, much of it unfavourable, emanating from the US in particular. I thought it would be worthwhile to try to cut through the hysteria and hype in this post, by reverting to the facts and calm comment Read More