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Do you have an old sales approach? Bridget shares her latest experience with a door-to-door sales person and what you can learn from it. Read More

We've all encountered sales robots. They cold call and read off scripts. Here's what not to do when it comes to selling your products or services. Read More

Here's a recap of a Boston restaurant study that investigates Yelp review fraud. It describes the types of reviews, reviewers & other patterns that trigger Yelp's review filter. Read More

Thinking of raising funds for your new venture through crowdfunding on Kickstarter? Nellie Akalp, CEO of CorpNet.com, shares how to minimize your risk! Read More

We tend to think of Twitter as a tool used primarily by the masses and by companies trying to sell to the masses. But it turns out that 77% of world leaders have a Twitter account, according to Twiplomacy. Given the democratic nature of Twitter, using the network can be an effective way for leaders Read More

Share-worthy content is more than just a standard blog post or a well-written web page. It's content that engages, entertains or informs your readers. Read More

LinkedIn introduced the exclusive "Influencer" category in late 2012, enabling professionals to follow the thoughts of the world's leading entrepreneurs, executives, philanthropists, and politicians. The feature has since seen huge success – just look at Bill Gates' first post, which received 1 mil Read More

Whether you work with millennials or they're part of your target demo, add Marketing to Millennials to your must-read list. Zena Weist explains why. Read More

Your website's loading speed doesn't just matter to users--it's important to Google, too. WordPress users, try adding the GTMetrix plugin to your site. Read More

Here are 10 skills that you or your HR professional need to manage the variety of duties that are involved in working in HR. Read More