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Scheduled posts and tweets can easily turn into bad publicity during time of tragedy. Make sure you have a plan in place for your social media efforts. Read More

Did you know that Patch is a marketing tool? There are over 900 Patch towns across the web and there are ways that business owners can leverage Patch for your business. For specific advice, contact your Local Advertising Manager and/or Editor, but here are a few recommendations and a video to get y Read More

Today, many companies are using an array of social networking sites in order to create brand awareness and different experiences with their followers – Twitter and Facebook being the most popular. However, we’re starting to see more-and-more businesses hop on the Instagram bandwagon...
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My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it's getting rid of Sponsored Stories. To be honest, it's hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has... Read More

BYOD is the buzzword in business IT at the moment, but is there more to it than just easily spouted rhetoric by a few industry influencers?

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Did you know that consumers only retain 10 percent of what they’ve read, but up to 95 percent of a video they’ve seen? When we talk about video marketing, we often focus on the strategies that make video marketing better, but we sometimes forget why we engage with videos in the first place... Read More

Small businesses going green is in style and the reason is a no-brainer: It’s cost efficient and promotes environmental sustainability at the same time... Read More

If a picture is worth a thousand words, what’s the value of your video? If you’re a marketer, you know creating a sought-after YouTube sensation like the Harlem Shake or the new Dove Real Beauty Sketches campaign is akin to finding the Holy Grail... Read More

Sales professionals are always under pressure to build their pipeline and then crush it! But what’s working to really progress leads all the way to the bank? How do you progress deals in today’s uncertain environment. This post describes what’s working in the teams I’m driving. Read More

If you are a budding entrepreneur and thinking about starting a business or buying a business for sale, there are certain pitfalls you should avoid in order to succeed. Read More