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The Penguin algorithm, which is responsible for weeding out webspam, has finally been released in version 2.0 (even though this is technically the 4th update to Penguin).

Find out everything you need to know about Penguin and this latest update... Read More

There comes in the life of a website when it needs a new host, a better server to provide faster and better services to its readers/users. Such a time is always a trying time for both the website and the owner as some data if not all could be lost when not properly handled. Website migration to a n Read More

Have you ever gone to repurchase your favourite product or service only to find it is not available? Often you will hear or read a sign that says sorry. Instead of disappointing your customers here are ways to make sure your business can retain them and not say sorry. Read More

If you believe your product is totally boring, you're already doing it wrong.

Read on to learn how to make any product a joy to promote. Read More

As technology allows more and more consumers to become “always addressable,” marketers must also evolve. The evolution of technology and consumer expectations is pushing marketing toward being what McKinsey & Company describes as “on demand.”
According to a recent article from McKinsey, things suc Read More

As a small business entrepreneur, you need to discover customers’s purchasing behavior and position your product in a way that will make them buy. Read More

SEO doesn’t need to be a mystery – thankfully there are lots of tools out there to help. Here are some of the best free SEO tools which will help you gain a better understanding of SEO in order to climb up the search engine rankings: Read More

Just like any marketing channel, social media requires a certain set of specialist skills to be successful. Knowing how to use the software is one thing, but really understanding how social media fits in the marketing mix, the best ways to use it and how to measure success are another thing. Read More

Sending out a survey to current and potential customers can be a great way to unlock insights and determine a path for your business. Here's how to do it. Read More

Is anything more influence-y than coffee? Mark Schaefer might be. As with coffee, though, influency marketing either needs management, or it will manage you. Read More