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One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand imag Read More

Get great content to support your content marketing strategy. Tips from Marketing Trenches for providing quality direction to writers. Read More

One of the most important points that we try to make to prospective SEO clients is that SEO is a slow process. It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take many months or possibly even years to start Read More

Successful businesses are ones that seize new opportunities and take risks. Do you take enough risk with your business? Read More

Is inside sales the right career path for you? Help make the decision by starting with an end goal in mind, and narrowing down your options. Read More

Again and again, people I meet in real life or on Facebook tell me that they do not get Twitter. Twitter is very simple! It is essentially about 6 kinds of messages (called tweets). Read More

In this post (and podcast) I cover 5 topics from how you can use Twitter to combat annoyingly-titled articles in your niche to a couple easy ways to run Windows on your Mac. Read More

Being a HR consultant is a constant challenge, but a rewarding one for dynamic duo, Anne and Victoria Pettit of Compettitive Resources. Victoria outlined the many areas of responsibility that they cover for their clients, offering an perspective on the importance of the roles they play. Read More

How would you rate your customer service? Could you predict which customers may leave you in 12 month’s time? Do you treat your staff fairly and with respect? Would you be able to pin-point your company ambassadors? John O’Connor of Deep Insight showcases the reports that they share with clients to Read More

Although the power of Facebook like other social networks in driving traffic to our website can’t be overlooked, there 3 little unknown ways by which Facebook may be affecting you’re the progress of your blog. To be candid, not everyone is affected by these but majority truly are, even though they’ Read More