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Many small businesses find that, from time to time, they need, or choose, to outsource some of their work to external individuals or organisations. There are often a number of reasons why they might do this and a range of situations, all for the benefit of the company. For further ideas why outso Read More

Anything you publish on the internet is there forever. Even a deleted tweet or post will be logged by somebody somewhere. Think before you post! Read More

Want a quick trick to boost your business and outreach efforts? Spend more time trying to understand your target market. What makes them tick? What they like? What they hate. How they consume information? Who they trust……
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When you’re an online business, making sure that you keep your customers happy should always be on top of your priority list. The internet has empowered shoppers giving them free reign of when, where and how they spend their money.

Although buyers can choose to go to other online stores for the Read More

Blog design for conversion is one of the most crucial factors that decides a blog's success. Find out how you can seamlessly implement conversion elements in blog. Read More

Will JP Morgan split the role of CEO and Chairman? Is the bank too big to fail, or just too big to manage? Read our PR Verdict Read More

Social networks are undeniably a big part of our lives, but what is shared on them can cause problems for brands and employees alike. Do you have a policy regarding your employees or coworkers’ social media use and what they can and can’t mention? On one hand, having employees well acquainted with Read More

You need some money. Should you be borrowing from your 401(k) retirement account? Here's what you need to know! Read More

Every year, the IRS releases its list of the “Dirty Dozen” tax scams. Here are the top 12 tax scams to watch out for this year, according to CNN Money and the IRS. Read More

Rebecca Matter gives you five tips you can use to make sure your follow-up emails to clients get read – and are easily understood – to give you a better chance of getting a response. Read More