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Paid content is beneficial since it helps direct people to your product. Organic content, however, tends to bring people who are more likely to buy. Most businesses today utilize both types of content to drive their marketing. Read More

You know those certain days running your business. When your to-do list is all ready to go and you are banging out emails and setting up your social media posts, then you realize: You never received an email from a client.

And you thought it was their email server. This has happened before you t Read More

Value Proposition is the first thing that determines whether people will take interest in reading about your product more or will they be least bothered about it. It is the main thing that needs to be tested – If you get it correct, it results in a huge boost to your product sales. Read More

Staying up to date with AI advancements is essential for any type of business, now more than ever. Adopting AI technology can help increase efficiency and quality, regardless of your industry. Read More

Just like positivity, even negativity can be contagious. While the former is good, the latter is a strict no-no. Hence it is necessary to try to be positive at all times. Yet, how much ever one tries or succeeds in being positive, there will always be some factor or a person who will soon dab it wi Read More

Don't believe the hype! Jordan Baker, CEO of Sanity Marketing, reveals five ways that social media is making the Coronavirus worse! Read More

People tell me there may be over 8,000 dating sites with scientific matchmaking algorithms worldwide, but I couldn’t find one that focused on scientifically matching companies and people for business-to-business (B2B) relationships. Yet, every business expert tells me that finding good business par Read More

As the business economy is expected to rebound from the pandemic, many entrepreneurs are thinking that life will soon get easier, and their opportunity can only grow. In reality, the business world gets tougher every day, with new entrants, new technology, and competitors more easily entering the f Read More

Having the right tools at your disposal makes a huge difference when running an online business. These 4 tolls are essential for everyone. Read More

Growing your small business is something you will do over the course of time, and you should not rush to do so too quickly. Read More