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Small businesses can reduce expense, increase productivity, and operate more efficiently through a lean approach to marketing, technology, and operations. This article discusses 5 reasons why a lean strategy can provide your business with incredible value. Read More

Have you been working for a long time to build the perfect website but you still can’t figure out why your website doesn’t convert? Here are some common web design errors that could be preventing your website from making conversions.
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All event professionals can relate to these 3 disaster situations that can be easily cleared with strategy and planning. Read More

Good businesses know there are two important elements that will guarantee their success: (1) People and (2) Improvement.  And that’s all business is.  Focusing on people and improving the quality of business.  It’s not always about growth (because growing too fast is a problem in itself and if your Read More

No longer do you only design a company logo for letterhead, some shirts or other promotional items, and your website. When designing your logo you must consider its many different uses, including multiple sizes, different shapes, and possible color requirements. Read More

Google wins a print ad design contest and gets $1 million in free advertising from USA Today. Now one of the publication's journalists says current advertising trends stink and print reigns supreme. Is he right? Read More

A heatmap is an aggregate graphic showing overall eye activity on an image (red-orange areas indicate the most eye activity). Read More

Not getting enough blog traffic? Focus on driving traffic from social networks. Here are some attention grabbing plugins to get more Tweets, Likes and +1s'. Read More

Did you know that if you live in an "Amazon tax" state (AR, CA, CT, GA, IL, NC, NY, PA, or RI), there is a way for you to work with merchants who terminated "affiliate nexus" state-based affiliates? Try geo-targeting exclusion (or reverse geo-targeting) whereby you will not show the merchant's ad/l Read More

Gini Dietrich is the queen of communication. In this interview she speaks on PR and communication for new startups. Read More