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Franchises, you either love them or hate them.

Some, like Michael Gerber (The E-Myth), love the systems oriented philosophy of them, the ability to build a well oiled machine that can be replicated over and over again. Others, like Seth Godin, see them as a path to eternal mediocrity, never to Read More

Google has some free marketing tools that can help take a sneak peek into the world of Google and get some real data that can drive your business to success. Read More

(Sung to the tune of Frosty the Snowman)
Hotel Arazzo was a lovely old hotel,
With quaint little rooms and a stellar staff,
Though it still had rooms to sell... Read More

Marci Kessler realized that she had what it took to open a consignment shop. 20 years later, she has expanded, operating several boutiques in the New Jersey area. Read More

See how our readers plan to thank their customers this holiday season in today's article. Handwritten notes, group emails and standard greetings cards top the list. Read More

The first is the most important one. It is also the most urgent one. It is also, in many ways the most difficult one.

Manage cash. Read More

Leadership is; a quality a learned behaviour, which not all people are blessed with the ability to do. "The man/women in the Arena" is a leader, a risk taker, a decision maker. Read More

In my experience, the best SEO vendor-client relationships are the ones where the site owner treats their SEO company like a partner, and not just a service provider. And being partners with someone means doing your part! Your SEO partner is there to offer expertise, knowledge, advice and guidance Read More

Link building has always been an important part of SEO, but the quality of those links came into focus with the Google Penguin update. Penguin set out to target sites that had “unnatural links” pointing to it and these sites were then penalized. Link building is a time consuming process, but really Read More

A few days ago Brick Marketing received an SEO RFP from a big public company and I have to admit I was a little proud! The fact that we even made it on this company’s radar is a sign that we’re going about things the right way with regards to our own marketing efforts. However, sometimes I wonder i Read More