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Many are focused on the wrong things. Improper focus leads to inaccurate measurement and ineffective steps to correct it. As a result, the conclusion is that social media doesn’t work. Here’s how to align your efforts for an optimal result. Read More

Known as a CTA, a “Call-to-Action” is a way to compel a viewer to take immediate action through buttons like “Learn More”, “Donate” or “Call Now”. Websites are created for the purpose to draw attention and grow your business, so it is imperative that your website directs visitors to take some form Read More

If you run your business in a place where spring breakers like to travel, engaging with them can make your whole year. Here are some tips for you. Read More

In 2019, podcasts still have a small market share and a lot of room to grow. However, for many publishers who have gotten used to banner and video ads, it’s still unclear how to monetize this new format.

Below you can find a simple but very effective guide to monetizing your podcast.
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Do your Hotel Owners ponder and keep asking what effective Content Marketing strategies is really all about?

I bet you the first things that pops up in their mind is Facebook, Instagram, Twitter, LinkedIn, YouTube and blogs. And I totally understand this mindset. Many marketers includi Read More

Wonder why competitors are doing better than you? Why is their small business growing, but not yours? You think you do the same things, but do you? They do something you aren’t aware of. Maybe their skills and traits are different. Maybe it is their strategies. Whatever it is, they have more succes Read More

In spite of the rise of myriad alternatives email remains a versatile tool that is widely being used for business communication, marketing and other purposes. Read More

TopRank Marketing's annual list of the top 50 social media marketing influencers is back in 2019. See which influential voices made this year's list. Read More

For many Hotels, content marketing is a big challenge with Social Media. Either it is not working, or they can’t figure it out, or simply traditional Hotel Marketing is just doing fine for them.

Content marketing is more than a virtual reality believing customers just show up and fix t Read More

Experts and influencers in user experience and user interface design—the people whose names you know—share the books that influenced their careers.
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