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Last week I presented a webinar for the Exit Planning Institute entitled “The Perfect Storm.” It looks at six factors impacting the desire and the ability of Generation X buyers to acquire a Baby Boomer business.

The first three, demographic, psychographic and sociographic, are macro t Read More

Last week I presented a webinar for the Exit Planning Institute entitled “The Perfect Storm.” It looks at six factors impacting the desire and the ability of Generation X buyers to acquire a Baby Boomer business.

The first three, demographic, psychographic and sociographic, are macro t Read More

There is a part of the SEO process that isn't discussed quite as much as the other aspects – the Googlebot, or how Google scans sites for information used in page ranking. And while we love to talk about the value of content (important!) and tags (also important!), it's good to remember that this b Read More

You may think of it as an expression, being real and conversational, but it's more. Don't trigger the wrong reaction by being verbally lazy or cute. Read More

The future of your organisation is dependent on good leadership. Leadership consists of innate character traits and other behavioural qualities that can be developed by specialised training. Read More

When creating an ecommerce store, you need to pay special attention to design. Online shoppers are looking for eye-catching visuals and a professional layout. So you need to take care to create an ecommerce design that’s going to work for your business.
Of course, you’ll need to consider what type Read More

Twitter failed to add new users in the latest quarter, while the stock seems to be dipping, according to a Bloomberg report published Thursday.

Some users, though, are becoming increasingly dedicated to the the social media platform, as 12 percent more are visiting the site on a daily basis than Read More

Ally Yates, author and expert on Behaviour Analysis, discusses the importance of persuasion and influence in business. Read More

Fixed mindsets irritate me.

You know what I mean. Heard the conversations.

We have always done it this way.

It is just a fad. Read More

The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible popularity since 2007, according to Google Trends. Read More