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fforts by brands on Instagram to encourage users to follow them in advance of its shift to a Facebook News Feed-type of algorithm paid off in March. Read More

Facebook announced several new features for Facebook Live that will “give you more ways to discover, share and interact with live video and more ways to personalize your live broadcasts.” Read More

When you think of the brands that are killing it on social media, the majority of companies that come to mind are probably B2C (Business To Consumer). For the most part, B2B (Business To Business) companies on social media have a more difficult time growing and reaching their target audience. Read More

April is a special month for Social Media Slant. Three years ago, I launched this blog with one idea in mind: Helping small business owners and solo-preneurs figure out the basics of social media.

Based on your emails, comments, and shares on social networks, I have achieved this goal. Needless Read More

Investing in a mobile app or mobile websites for your small business? The decision here has always been tricky, especially since each has its own pros and cons. So here are 8 differences between mobile apps and mobile websites you should consider when developing any mobile marketing strategy. Read More

Aspiring entrepreneurs are often told to start a business by following their passion. Passion is exciting, contagious and interesting. We celebrate people who appear passionate. But passion can also be fleeting. Here are three reasons why passion might not be enough, in the long run. Read More

When a business is small – for example, with less than 50 employees and few defined processes - it is easier to organize, control and track everyday information. However, growing businesses require a better system for information storage, process management, planning, and decision-making. Read More

What can Kanye West teach you about content? Far, far more than you'd anticipate. Read on to find out. Read More

Salespeople need to get sold on sales not just the sales process. One of the big questions any sales team needs clarification on is "what do you want me to do". Simple I hear sales mangers say, "Go sell". Which leads on to the bigger question, what is selling inside your company. You see time was s Read More

Personal time off is essential, but what happens when it becomes a problem? Persistent absenteeism (habitual and intentional time off) is a chronic problem for U.S. employees costing $3,600 per hourly employee per year, and $2,650 per salaried employee per year. Whatever form absenteeism takes, it’ Read More