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With a number of businesses entering the mobile market, users don’t really feel the need to go with the very first name they see on the app store. What they demand instead is a great experience and value.

And the key to a great user experience? Personalization.

Personaliza Read More

Your social media accounts generate more traffic than your living room, and it’s just as important for your “online home” to be as guest-ready as your actual home. Whether it’s a personal account or a business account, here are some simple tips to dust off the cobwebs and start cleaning up your soc Read More

Your social media accounts generate more traffic than your living room, and it’s just as important for your “online home” to be as guest-ready as your actual home. Whether it’s a personal account or a business account, here are some simple tips to dust off the cobwebs and start cleaning up your soc Read More

For those who are still doubtful about social media, just think of how including it in your existing B2B lead generation strategies could not only create brand awareness, encourage social sharing, and drive inbound leads, but also contributing towards an overflowing sales funnel. Read More

Where many businesses mess up when it comes to their social media plan is that they believe its success is strictly dependent on the number of posts (i.e., Tweets, status updates, “live chats,” etc.). The reality is, without a proper social media strategy, even the best tweets & other social media Read More

We've all heard the gold is in your newsletter. The problem is that not a lot of us are motivated enough to start one and keep at it. That tends to come from not even being sure that creating an ongoing newsletter is really worth all the trouble and effort.

Don't despair. Let's go through the st Read More

Rejections are often inevitable. The secret is to use the rejection to help motivate you to reach your business goals. How? Read on. Read More

If you’re not putting out relevant content in relevant places, you don’t exist.

As a business owner, you’ve likely already started taking action on Gary Vaynerchuk’s warning by investing a little bit of time and money into content marketing.

But the problem is, so have all your ecommerce comp Read More

Does your blog need social media in order to gain a readership? Here are some important issues to consider before you decide on anything. Read More

CrazyEgg is like night-vision for your website. It’s an inexpensive, easy-to-install tool that shows you where visitors click, how far down the page they scroll, and much more. I’ve used it years, on my site and on clients’ sites. I recommend it in my audits, and to anyone with a site that’s sup Read More