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This is the first of a two-part series on how to use Content Marketing to Boost your Business. Content marketing is a type of marketing aimed at consumers who have largely insulated themselves from the world of traditional advertising. Read More

All small business owners, self-employed solo professionals in particular, need to work smarter not harder every day to avoid feeling overwhelmed. Starting the year out with stress? Leverage these 5 tips for managing it in your business. Read More

Hashtags are a little misunderstood in social media (from a marketing perspective). Since virtually any word can become a hashtag, knowing how to use hashtags in your social media marketing effectively can get a bit confusing. In this post you'll learn to use hashtags for more social media growth a Read More

Even after spending thousands of dollars on your product, design, development and launching, its success remains unsure until you have devised and executed a well planned marketing strategy. Sales are the much needed fuel to running your business. We have listed some of the best strategies to make Read More

Writing the perfect headline for your content doesn't come down to luck, magic, or voodoo. Here's what we've learned from actual data. Read More

With so many options for marketing your small business, it's easy to get overwhelmed and not know where to focus your energies. Here are 4 questions to ask to help you escape marketing overwhelm and start marketing successfully. Read More

Have you heard about it yet?

It’s probably the single biggest consequence of the rise in popularity of content marketing.

It’s called content shock.

People are being overwhelmed by all the content produced, both good and bad.

There’s a lot to be said about it and the way it will force c Read More

What makes customers stick by a product? A new survey of reveals the six most commonly-cited factors in customer loyalty. Read More

Robots, Moon exploration, and energy-gathering kites? Is this a sci-fi movie?! Nah, it's just Google, being Google. Check out some of the lesser known tech the company has been working on. Read More

Anticipating–and successfully meeting–the needs can catapult your business into success. Here are the top three ways to break down barriers keeping you from learning what your customers truly want. Read More