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Peter Montoya and Tim Vandehey, authors of The Brand Call You, explain why you should consider rebranding yourself as a specialist and the steps to take in order to accomplish this brand transformation. Read More

Building your brand for your business is indeed complicated. So avoid this pitfalls. Check this 5 Brand Busting Mistakes! Read More

Marketing strategies that may pull your business down because of a poorly designed and planned marketing activities. As stressed out in the article, marketing is not as simple as it may seems and should always take note of one factor: offering the best value to your customers, old or target customers. Read More

It's a comparison of old and new trends in business which will help entrepreneurs to be able to find their target customers. Read More

The ten best articles on trust in business for May Read More

Surely, if someone did have Grandma's Guaranteed Recipe for Job Creation we would know about it. ( It's just so easy to make and takes only a few months. Wow, is IT good, too!!! You'll love it. ) Given the reach of social media and the painful need for job creation in our economy and the global economy, if there was such a recipe shared digitall Read More

And what's more, it's Tweetable! Read More

Website planning can be overwhelming, but with these tips, you can effectively reach your target audience. Read More

One new small business owner's insights on the all-mighty business card. Read More

Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space. As for spending in the online sector... it' Read More