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Caught Twittering or on Facebook at work? An Australian study that shows surfing the Internet for fun during office hours increases productivity. The University of Melbourne study showed that people who use the Internet for personal reasons at work are about 9 percent more productive that those who do not. Read More

I was going through the Phone Works Inside Sales Compensation Report - Q4 2008 which got me thinking how outsourcing or contracting a solutions provider like ReadyContacts for certain areas of inside sales such as lead qualification can really help curb costs. The survey and report by Phone Works is quite comprehensive and good to go through espec Read More

Strange how trade shows are never fully exploited by sales people for maximum leads and opportunities. Read More

Recognize and reward a job well done and your company will ultimately reap the benefits. Read More

This article discusses factors related to determining the initial franchise fee for a franchise company. When the Franchise Fee is properly established based on a thorough evaluation of specific factors, it can be easily justified (and understood) by a potential franchisee. Read More

Microsoft has an informative post up on its adCenter blog looking at why PPC numbers and web analytics reports don't always match. While the post is written with Microsoft adCenter in mind, even author Charles Thrasher notes that variables apply to other search engines. Read More

When the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as it is clever. In part 1 of a two-part series, here are five inexpensive suggestions that can lead to productive results. Read More

B2B is all about relationships and patience. Read More

In the world of Web 2.0, there are many readily available assets on the Internet that you can leverage in order to simplify launching a business online. In fact, by following the steps below, anyone with a basic understanding of how to use a computer and the Internet should be able to launch their e-commerce business and be selling online in 8 ho Read More

Are you leveraging your professional network to grow your business? Sometimes we forget that our own contacts can be a great resource for everything from product/service feedback to lead generation. Read More