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Investing in entrepreneurs and startups is a fun but different world from investing in conventional stocks, bonds, and commodities. First of all, it’s more of an investment in people than in a business, since the startup is usually an idea barely half-baked when they need your money. Secondly, the Read More

The marketing strategies that make up the promotional mix are:
- Advertising
- Public relations
- Personal selling
- Sales promotion.

Learn in this post how to use promotional mix to boost your business. Read More

You wouldn’t wear the same suit you wore ten years ago. You wouldn’t display the same advertising as you did five years ago. Times change, and how people use the Internet changes. Your website should change, too. Read More

There are many ways you can go about promoting your content. To help you get started, we asked 60+ well-known experts to share their favorite content promotion strategies. Read More

These days, brands need to employ a solid strategy to secure an ample flow of footfall in their physical stores. This is mainly due to the fact that many customers have abandoned the historic weekend saunter down the high street in favour of convenient, online alternatives. Read More

Bad financial management can easily lead to debt. Here are some of the best money manager apps to help you become a better and smarter money manager Read More

Our yearly look at the food industry is back! Get your roundup of the top trends in the industry along with information about buying a food franchise in this report from Franchise Direct. Read More

Artificial intelligence (AI). It’s one of those big buzzwords within the marketing industry right now, so chances are good you’ve heard of it. But how does it really play into our everyday lives, and how is it impacting what we currently do as marketers?

That may be a loaded question. But for t Read More

Happy employees are loyal to your business and contribute more to grow it. Use these tips to keep them happy. Read More

In this episode you will learn about the power of recommendations by a music streaming service, how a band’s song could end up in a commercial video for a clothing brand, and James Knights’s challenge, using the dollar sign in his artist’s name, Knight$. I am getting nostalgic, and babbling about m Read More