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If you are a work-at-home entrepreneur, there is the possibility that your business is one major catastrophe away from disaster. Bottom line; when the crud hits the fan, do you have a “Plan B” in place? Read More

Are you too scared to handle risks? Taking risks is a key aspect of the business as an entrepreneur. This article features 4 clever ways to take a risk for your business growth Read More

At Dreamforce 2018, the Salesforce small business team asked attendees to share their most essential advice for small business owners. Over the course of four days, we collected more than 1,000 pearls of wisdom. To celebrate National Small Business Week, we’ve distilled those 1,000+ suggestions dow Read More

The Chief Financial Officer (CFO) plays an essential role in a company. It’s the CFOs responsibility to ensure that the company’s finances are utilised properly and report this information to all of the major stakeholders. The business advisory services that a CFO offers to their company are invalu Read More

Your content strategy should also align with the overall design of your website and maintain a consistent brand image. This includes color choices, fonts, image styles and other rich media that you have decided to include in your websites’ design, look, and feel. Furthermore, your design should com Read More

With crowdfunding, it is now possible to put a business in front of a larger audience and understand its value while raising funds. And unlike before, you can easily turn your idea into a mainstream business. However, opening the doors to success is not that easy, especially if the right strategies Read More

It’s easier to start a digital marketing agency without funding than people might think. Here's how one entrepreneur did it—from bootstrapping, to useful tools, to how (and when) to hire employees.
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Understanding and utilizing Demand Generation can be a great strategy that you can use to generate interest in your product or services. Demand Generation is a mix of sales and marketing tactics and initiatives that are meant to help you develop and nurture long term relationships with customers an Read More

Why should every small business and freelancer consider podcasting? Check out these 2019 statistics from Podcast Insights:

51% of the U.S. population has listened to a podcast
49% listen at home
22% listen in a car
That surprises me as I would have thought most podcast listeners do so during Read More

One strategy of growing your small business is to make sure that you have an online presence to help people discover your business. Getting online reviews, both on third party sites like Google Maps, Yelp, etc. as well as on your own website can be a great way to attract new customers.
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