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In each meeting we have with prospects and customers, we need to maximize our impact with the customer. Preparation is key to achieving that. In each meeting, we want to make sure we are using our time well, we want to maximize the impact on our time utilization. Preparation is key to reducing the Read More

If you offer deals on Groupon, Living Social or other daily deal websites, beware. Detailed new research shows that for scores of local merchants, a hidden side effect is an increase in bad online reviews that can damage your online reputation. Read More

I’ll be the first to admit … what follows scares the crap out of me. I NEVER thought I would write an article about this person, but feel I must. Have you heard of Lady Gaga? How could you NOT hear her name these days? In two very short years (light speed in the music business), Lady Gaga has becom Read More

This article looks at the use of the word 'please' in copywriting and asks whether it's good manners or sounds too desperate. Read More

Need to keep a fanpage secure? Here are a few tips for managing a fanpage crisis, should your page become compromised Read More

A focus on incubation can help your workers to think more like an owner, and can even spur complementary enterprises. Read More

Mark Twain once said, “There are lies, damn lies and statistics.” Marketing is no different. In this Internet age, information is at your fingertips for everything. It’s easy to feel overwhelmed with the information overload. Read More

Quick, write down all the automobile brands you're aware of. I'll wait. Done? Now cross off every brand you've ever owned. How many are left? Probably quite a few. Now cross off all those cars you MIGHT consider purchasing... Read More

This is the second of two articles published by Modern Legal Marketing, which discusses 3 things that attorneys and law firms should know about social media marketing. The first was of three myths about social media, and this one touches on facts to know. Read More

If you’ve been in business a long time, it’s tough to step outside the traditional selling mindset and begin thinking like a publisher. But if you want to be found in organic search results, publishing – not selling – is the best approach. Here are some steps to make the transition easier. Read More