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Having a social media strategy that fits into your overall marketing plan is vital to building a successful business. Always keep your brand in mind. Read More

Small Business Growth Strategies

For better or worse, the world has entered into a period of economic turbulence caused in part by hyper-competition on a global scale, volatile energy costs, financial uncertainty, and waves of new disruptive technologies. This will most likely be a prolonged per Read More

An email sent today by Gentle Giant Moving Company provides a great case study for other small firms. Read More

The millennial donors are passionate about philanthropy, but they will not be happy sitting on the sidelines. They want to be part of the change. Find out how to engage them to create lasting supporters. Written by Sumac Research. Read More

Online marketing is transforming the way that charitable organizations attract support from volunteers and potential funders. Social media websites such as Twitter and Facebook are opportunities for non-profit organizations to expand their influence and to capture large audiences Read More

Over the past 30 days, I have built a new list in the internet marketing niche using ad swaps and only ad swaps. I thought it would be fun to see... Read More

I tend to use this space as a "how to" venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relatio Read More

There is a difference between creating a job for yourself and starting a business. Do you know the difference? Read More

I was once involved in a startup business that was to be funded by a parent organization. My job was to plan, execute, and manage a new business, in a new location. For anyone starting a business, this is an excellent opportunity. It was also, an excellent opportunity to learn.

Here’s what I lea Read More

You’ve created and distributed your press release, but now what? Well, social media can take it to the next level. Cassie Pean, PR manager at Vocus was our guest on #PRWebchat this week and talked about some ways to put the pedal to the metal when it comes to online news releases. Read More