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How often should you bring in outside expertise? Basically the answer must be as often as it is needed. What value will that expertise bring to your company? What is the problem which you are trying to solve costing your company? How do accurately assess the costs and value?
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The general assumption is that management practices are somehow innate to people, and if they have talent in one area, these management practices will appear. However, with this general belief, you will have a low percentage of success, and a high level of pain with your management staff. Read More

Once in Google’s Keyword Tool you can enter a word or phrase that you think is pretty common in your business or you can enter a competitor’s website and you will get a list of keyword ideas. I like to select broad, exact and phrase to see everything that people are looking for, they are your targe Read More

My wife and I wanted to move but we weren’t sure where. In true MBA fashion, I set up a spreadsheet to compare candidate locations for a series of factors. Read More

Susan Oakes is the owner of M4B Marketing. Susan's Small Business Marketing blog is dynamic, always insightful, full of great ideas and will show you Read More

Google Nexus Prime, the 3rd generation of Google phone and most anticipated device, would be available much sooner this year. Read More

Was Netflix’s decision to increase prices wise? Company execs say, “yes.” Industry analysts say, “no.” What can you learn from Netflix's latest pricing change? Julie Rains explores. Read More

When we’re in the season of summer, many people crave time outdoors, a slower pace and a mental break from being “on schedule”, and it’s actually good for us to unplug and allow spontaneity and creativity to guide our days during this season. Our minds and bodies really benefit from it. If you’re l Read More

Not everyone is great or even good at writing great blog titles. With these three tips you don’t have to be. Just know where to look. Read More

The Kindle Store on Amazon is the new Google Panda. Cryptic, I know. But take heed if you’re an ebook publisher, an ebook ghostwriter, or selling PLR ebooks on Amazon: If you’ve been publishing “chameleon-like” ebooks, it's time you hire a good writer to make your material as unique as possible. Wh Read More