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For many small business owners, the need to hire a copywriter becomes a daunting task. You may want a “rock star” copywriter, but don’t want to make an *electrifying* mistake. So, how do you select a writer who’ll be effective at helping market your products or services? Try screening them this way Read More

In today's tough economy, it is difficult for small businesses to survive, let alone thrive against their competition. This article shows how using new, easy to implement technology can immediately level the playing field for small businesses and make them more competitive in a difficult market. Read More

How setting goals help me stay on track. Introducing the term Intention as something more than a goal but not quite a dream. Read More

If you have a static website that needs more small business SEO firepower, it'll work harder when you add blog publishing to your marketing mix. Consider these blogging tips to rev things up, with an eye toward attracting more Web traffic and sales conversions... Read More

It takes years to start and build a business, but a matter of minutes for the economy to collapse. What are you doing to prepare your business for survival? Read More

Regular writing about what you do for a living is one thing that everyone struggles with, myself included. How do you get past that and write excellent content? Read More

Think of the ways you use the word time. “What am I doing with my time? What is it doing for me?” Time is a complicated subject and your relationship with time needs to be positive. Read More

Business incubators for sharing services were all the rage back in the days of the dot-com bubble (700 for profit, many more non-profit). About that time the bubble burst, causing more than 80% of them to disappear. Now they are coming back, and the best even provide networking, technical leadershi Read More

Men and women are at odds when it comes to power and influence in the context of capitalism. The areas of real power and influence are overwhelmingly occupied by men. Dr. Karen Keller, explains how women in business and female entrepreneurs can step into the capitalist arena and become a more compe Read More

As the economy continues to seesaw, consumers are continuing to seek deals. A new study from consumer research firm Scarborough Research found coupon usage for household items is up 24 percent since 2006.
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