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Ignoring the objection and moving past it is the fast track to alienating your dream client and the surest way not to gain the commitment you sought. Read More

Social media appeared like a knight and shining armor, ready to usher us to a place of marketing bliss-at least that’s what they wanted us to believe... Read More

How many of you have heard the expression Blogging is Dead! It was first raised in answer to a question in ReadWriteWeb back in 2007 and has since been revisited in various news publications and blog posts on a yearly basis Read More

We all face issues when marketing our brands and I have always believed that is part the excitement of being in business. Okay, the real excitement is when you get a solution. Here are 3 steps to help you overcome marketing challenges. Read More

It’s not defying conventional wisdom or taking a new and revolutionary approach. This is a different metaphorical box. It’s the one that others would lock you in. Read More

Part of me hesitates to post this post because it’s point is so obvious. Read on and you’ll see why I decided to go ahead.

Let’s say you’re in the process of buying a car …or a boat …or a refrigerator. You ask the sales rep what value their company provides to their customers. The answer you Read More

Has your small business considered a Groupon campaign? This post provides you with the costs and benefits of launching a Groupon campaign...and what you should consider before doing so. Read More

Imagine walking into a store to purchase a particular item. As you pass through the door, you receive a promotional ad from the retailer on your cellphone, but the discount is for another, unrelated product that you happen to be actively searching for. Did they read your mind? Read More

One senior manager from Sage in North America made a very valid point about how the size of the firm, culture and even the location can play a huge role in the expected behaviour of employees. He also made the point... Read More

Here are some tips that will help you successfully negotiate with suppliers and freight carriers. All will help you to save money on inventory. Read More