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In the new B2B marketing landscape, savvy sellers are applying the principles of social selling, using the social networks to disseminate relevant content and to build valuable relationships. Read More

Building an online business is certainly not easy, especially when you are on a very limited budget. It has been my experience that numerous entrepreneurs and home-based business owners overlook some very effective and free advertising opportunities. Read More

Automating your online marketing is essential for most businesses today. It allows you to get your content out there, to multiple networks, in a fraction of the time. Marketing automation apps are also great for nurturing your leads, engaging with your customers and measuring and monitoring the res Read More

Resources in startups are scarce, and deciding which marketing initiatives to pursue can be tricky. Read about a framework that can help any entrepreneur compare which marketing programs will bring the highest ROI for your company.
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Your ‘About Me’ page is one of the first things prospective clients see when they look for you. If your web copy is generic or just a little bland, you might be losing clients before you even have a chance to talk to them. Read on to find out how to craft a great 'About Me' page effortlessly. Read More

There are numerous attributes franchisors look for in potential franchisees. But franchisors aren't the only ones who have something to bring to the partnership. Here we explore the value prospective franchisees can bring to their selected franchise. Read More

James Bond may love nice suits and flashy cars, but take a second look and he's got tips and tricks for startup success. Read More

Instead of stubbornly pounding your head against the wall …

I. WILL. Get. This. Right. Even. If. It. KILLS. ME!

Just know it’s not a faux paus to ask for help, it is an act of supreme leadership. Passing off daunting tasks to those to who have the expertise that we lack frees us to focus on t Read More

Sometimes, the principles of Leadership and management can seem complex.
But they needn't be.

If we organise our thoughts, what used to be complex can suddenly seem clear.

It is all a question of working out the proper hierarchy.

We need to take the most important issues first.

So we Read More

Sometimes, the principles of Leadership and management can seem complex.
But they needn't be.

If we organise our thoughts, what used to be complex can suddenly seem clear.

It is all a question of working out the proper hierarchy.

We need to take the most important issues first.

So we Read More