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Regardless of your service offerings, you can benefit from specializing. Freelance writers, graphic designers, virtual assistants and even social media managers are able to niche. That may mean working with a specific type of person or on a specific type of project. The possibilities are endless. A Read More

By now, all and sundry familiar with the crowdfunding industry know that the real estate sector is booming. Narrowing the focus here, however, let’s look at hospitality crowdfunding specifically – projects that fundraise hotels. This is a little less common, but advantageous nonetheless to interest Read More

Being local doesn't mean you can't use online marketing to drive traffic to your location. These tips will help you boost your local online presence. Read More

Here are six tips on how to ensure your next public relations campaign is a winning success. These tips are from years of experience working within the PR industry.

As a small business there is often little money spare to be spent on things such as marketing and public relations although that do Read More

Ever pulled your hair out trying to get traffic to your blog?

You’re in for a treat today – I’m kicking off my guest writing series and have invited Adrienne to share her vast knowledge with us.

If you haven’t yet met her, tune in as she’s about to give us some valuable insight… Read More

Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychological factors that prompt engagement.

But understanding these factors in and of themselves is only half the story; the other Read More

Having a project manager with the right skill sets for planning and execution is crucial to the success of any project. The following are seven core skills that stand out among effective project managers. Read More

The whole point of owning a business is to do something you love. But now are you feeling overwhelmed? Check out this article on the best things for small business owners to outsource. Virtual Point Solutions is your outsourcing solution. Check us out at www.virtualpointsolutions.com
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What I know for certain is that there are 3 different customers that shop in your store. A. B. C. You have to treat them differently at different times of the year.

The ‘A’ customer is your best customer. They represent the 20% of your customers that generate 80% of your sales. Check it out. It Read More

This guide will show you how you can increase traffic, leads, and sales for your ecommerce business. It walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Read More