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You’re interested in a franchise or two. You want to learn more about the opportunity. Who will you be talking to at headquarters? And, how should you approach the conversation? Find out here. Read More

Writers have always been attached to their preferred tools. Some of them have purely practical reasons to use a particular writing tool or technique, while others are driven by mere superstition. Check some of them. Read More

67% of your audience considers clear, detailed images to carry more weight than product information or customer ratings.

Smart marketers, educators and small business owners all around the globe are using visuals to make their message more effective and engaging. Read More

The fact is that having your business on Facebook is not just enough if you want to maximise the benefits of the platform. Yes, it’s important to build a solid social media presence, but unfortunately, that alone doesn’t mean your business is doing well on the platform. Check out some of the wrong Read More

Interactive content is anything that requires participants’ active engagement – something more than simply reading or watching. In return for their engagement, participants receive real-time responses and information.

Brands are now working with tools that foster real interaction from page visi Read More

Unlike some positions within a business, finding customer service reps that are a good fit for a business's brand and customer base can be pretty difficult based on the wide range of customer service roles out there. Here are some ideas for finding the right ones. Read More

Unlike some positions within a business, finding customer service reps that are a good fit for a business's brand and customer base can be pretty difficult based on the wide range of customer service roles out there. Here are some ideas for finding the right ones. Read More

Whether you hate or love social media, you've no choice but to leverage it. Why? Because search engines use signals from GooglePlus, Twitter and other social networks to determine how high a website will rank in search results. Read More

As business owners working to get new clients, we’ve all heard it. You’re in the closing part of the conversation and your client says those fateful words, “I can’t afford it.” For some owners, this is the worst case scenario because you feel stuck when your potential customer uses this reason not Read More

Things are so much easier when they are black or white, when there is a “right answer” to every question or issue we face. Unfortunately, in the real world of buying and selling, there are no right answers, there is no clear direction–either for us in selling or for our customers. Read More