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Rather than spending money to snag new customers, lavish some love on your current ones. There is no marketing department or chief marketing officer at 37signals. Read how they do "marketing" differently. Read More

Email marketing is only as good as the effort you put into it. Here are tips to improve your return on investment with email. Read More

Rose Haywood, tech copywriter and marketing consultant, takes us through four business trends that are set to grow in 2014 and how this will affect businesses and consumers. Read More

Believe it or not, a short interview with an NFL star can teach you a valuable lesson about the content you publish on the web. Read More

Many entrepreneurs forget that their success is more about helping other people than about personally becoming famous, or overcoming the odds and getting rich. A successful business has to satisfy customers with a strong team, by helping them solve problems, save money, or experience more pleasure. Read More

Do you feel like your current employer is suffocating you and wasting your talents? If so, it is time for you to go rogue!

Here is the story of how Mike Kappel, the president of Patriot Software, Inc., went rogue and jumped into entrepreneurship - and never looked back. Read More

Are you an expert to keep blogging when your life goes havoc? I didn’t do great this past week because of it. So how to blog in the mist of havoc? This is the question. Read More

The Strategic Plan sounds like a big company tool. The sort of thing that IBM or Google might pull together. Well I’ve been involved in large and small companies, driving strategic plans for many years and I’m convinced they’ve become, ironically, the best tactical weapon at your disposal. Read More

The goal is to keep potential customers longer on your site, build a trust factor in their mind and eventually make them your loyal customer. How? Blogging, infographic, videos, whitepapers that is quality content is a part of the answer and strategic marketing of this content is the other half. In Read More

Recognising arbitrary statements

Communication is about the accurate transfer of information. But not all information is of the same quality. Some information is true, some is false, some is possible and some is arbitrary. The question is this: do you know what is, “an arbitrary statement”, and Read More