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A pessimistic strategy has actually been proven to work and is supported by research! Daniel Pink touched on it in his latest book, To Sell is Human. In it he highlights the work of Wellesley College’s Julie Norem and the concept of “defensive pessimism”. Read More

If you have followed me for a while, you know that I recommend to give audiences choice when it comes to reading content. I know some enjoy using RSS readers, while others are more comfortable with emails or platforms like Flipboard or Scoop.it. Read More

With Instagram Direct, users can choose to share images or videos with friends and followers, or choose to send them directly to someone specific. Read More

Finding time to write as a part time blogger is not always an easy task. The post takes a look at power napping as a sometimes-overlooked productivity tool! Read More

Looking to grow your business? These tools are a must-have for any small business. What would you add to the list? Read More

Is Your Business Ready For Social Media? I am speaking with more and more business owners who, in my opinion, are not ready for social. This blog post explains Read More

Sometimes being small in business is not necessarily a bad thing. There are many advantages available to the small business owner which, if used correctly can give the small business owner the upper hand on their larger competitors. Read More

Marketing your content to influencers within your niche can be a powerful way to not only get more traffic to your blog, but you will also get more social shares, expand your audience and increase your own influence too. You will soon find you're on your way to becoming an authority. Read More

It is easy to do. You collect things over time. In your personal life the more you collect the more complicated life can be. The same goes for your business. Here are ways to remove the hoarding habit to retain your customers. Read More

Bloggers can be your brands greatest advocates. When treated well and exclusively they will become big brand fans and write about your brand often. Read More