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One of the brightest minds in the marketing world is Brian Solis, Principal of the Altimeter Group, author, speaker, futurist, and all-around very smart guy. He was interviewed by Eric Schwartzman for an On the Record podcast that Social Media Today published to coincide with the launch of his new Read More

There are just some people in this world who cannot stand receiving negative comments, feedback and reviews. For instance, there are celebrities who make i Read More

Bill Liao of SOS Ventures speaks at this month’s ‘Lunch N’ Learn’ event at the NSC Campus.

SOSventures is a venture capital and investment management firm with an 18-year track record of investments in the software, telecommunications, and technology fields. In addition to his full-time role as Read More

Americans are soaking up screen time like never before. Although TV usage is up slightly, it is online and mobile video that are growing the fastest.

According to Nielsen’s Three Screen report, online video usage is up 13% from a year ago. Also this week Mashable reported that a whopping 20 hour Read More

If franchise ownership is in your sights, make sure that you don't go in trying to change things. You probably won't be able to. Joel Libava explains. Read More

Most entrepreneurs struggle with many startup Founders dilemmas in building their business, and these key dilemmas are probably the biggest source of pain and failure for the entrepreneur lifestyle. People may jump into the lifestyle to be their own boss, achieve great wealth, start a new trend, or Read More

By Lewis Evans

Brand management can be a deciding factor in the success of your fledgling company. Yet it often gets overlooked in the mad scramble to get a company up and running, when business planning, product development and fundraising take precedence. All too often, though, I see the fallo Read More

Mom Bloggers Are a Force to Be Appreciated. They drive traffic, generate brand awareness and drive sales. They are now charging for what marketers have long realized, they perform a valuable service both for their readers and for brands hungry for increased exposure. Read More

Answering the 5 W's is crucial for journalists -- but these questions are just as important for web content writers! Read More

In Episode 28 of the Content Marketing Podcast, we're talking authenticity: what it really is, why it's important, and why "just be yourself" is the most bogus advice ever. Read More