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Don’t just passively read blog posts - take action on them. This and other tips can be found on my latest blog post. Read More

So rather than thinking of social media as another channel for your hammer to pound messages into minds, think of it as a tremendous opportunity to pierce the tissue of demographics, personas, and other crude generalizations that hide your customers from you, and actually build relationships with y Read More

With so many people surfing on phones and tablets, guest blogger Martin Crutchley reports that websites have to incorporate “tappiness” into their design. Read More

I’m not much of a television person, but my family loves one of the popular “reality” shows, called “So You Think You Can Dance,” so I’m sort of forced to watch it every week. Over time, I’ve concluded that even startup entrepreneurs can learn a few things from this one. Of course, you must ignore Read More

My Hanna Andersson story is about customer service gone wrong. What does it take for you to decide to walk away from a sale? Read More

Goal setting techniques and strategies can go wrong sometimes. It is when your productivity and success are at risk. Better find out what is wrong and correct it. Read More

A Facebook holiday promotion is a fantastic way to attract a lot of new attention, and even to revitalize an existing base, and it doesn't even take a lot of effort on your part. Above all, you just have to show a little holiday spirit, Scrooge. Read More

It is a known fact that when employees feel better at work, their performance also sees an upward slope. This is why renowned companies such as Google go as far as providing on-site massages and basketball courts for their employees’ welfare.

If you run a small business this may not be possible, Read More

Cartoon outperform stock photos and infographics in social media sharing. If you're looking for a way to boost your content, cartoons rule! Read More

Cartoons provide a powerful punch to any social media or content strategy. Combining message, visuals, & humor, cartoons are marketing gold. Read More