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Giving up control of parts of your business is a scary step. But if you want to grow your business, you have to learn how to get out of the way. Here's how to make the process run smoothly Read More

If you do something that carries more risk, you are more likely to fail. That’s one reason so many people fear failure. But if you risk nothing, you risk everything. But failure is rarely permanent. Your attitude can turn even catastrophic failure into success. Read More

In the universe of lean marketing tactics, best practice always includes a healthy mix of public relations efforts. But PR in the wrong hands can also be incredibly damaging. Here's a good example. Read More

Customer service is the most important factor influencing buying decisions and how much people trust a company, according to a recent study. Businesses can reap immense rewards when they wow customers with great service. Here are three things you can do to impress and delight your customers. Read More

The claim that social media will drive more customers to your business than search, email or other marketing channels has once again been exposed as a myth. Or has it? Here are six good insights from a recent study, with actionable steps to help you improve your marketing efforts. Read More

Have we paid too a steep price for personal flexibility? Made a poor tradeoff in the service of a lean business methodology? Read More

A new study suggests that online shoppers will spend more money and shop more frequently depending on how they first found your business. This is insight you NEED to know. Read More

A great idea, without a great team, isn’t enough to build a successful company. But what makes a team great?
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Steve Jobs famously said “If you don’t cannibalize yourself, someone else will.” Remember Kodak? Xerox? Blockbuster? Book stores? No industry is immune – no company is safe. Great short video.


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When it comes to small-business marketing, a great website can be one of the most effective and cost-efficient marketing channels out there. Here’s how you can create a visually appealing website that represents your business in a unique way. Read More