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Strong leadership without strong management can result in chaos and inefficiency. Strong management without strong leadership can result in tunnel vision and paralysis. Here’s a wonderful short video in which Steve Jobs talks about managing people and his leadership style.
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Many small business owners and young entrepreneurs are intimidated by marketing. Here's a good look at the different types of online and traditional marketing (we look at metrics and highlight useful resources). Read More

A new report surveying consumers in North America and Europe reveals interesting data about the efficacy of different marketing channels. Most alarming for business owners and marketers: only 10% of consumers trust advertising. But there is some hope. Here are the key findings. Read More

Here's a good look at 10 important lessons entrepreneurs can learn from high school seniors. Read More

Trust is a key for driver for your customers. Do they trust you to produce a great product? Do they trust you to deliver a reliable service? Do they trust you with their money and their time? So what can a your business do to engender trust with its customers? Read More

If you’ve tried sending email campaigns at various times of days and are still struggling to find an optimal time for your email campaigns, consider sending your campaigns late in the evening or at night. We highlight the key findings from a recent analysis of the best times and days to send emails Read More

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. But there is more to it than just the simple tit-for-tat return of a verbal offering. People will be more likely to buy your products or services if you are nice to them. Read More

Everyone seems to like the aspect of being an entrepreneur that goes with “being your own boss” and “able to do things my way.” But sometimes they forget that this kind of freedom comes with a price of personal accountability. Accountability means “the buck stops here,” and “all the failures are mi Read More

Many companies use a three prong strategy when hiring freelancers; managing this process can be tricky, but the rewards can be great. Here are some tips to help you find the best freelancers.

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With very few exceptions, the landing and marketing pages for startups and small businesses are packed with too much content and distractions. An average user will glance at a page only for a few seconds. Here's some great insight to help you improve your company's marketing and landing pages. Read More