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Choosing how you manage your workforce is dependent on your business, your industry, and your customers but every business has to ask some key questions. Here are 5 things you should mull as you do your own meditation on workspace for your company. Read More

Are you wasting your money on paid search marketing? A brand new study from eBay suggests that you might be throwing your money away. Here are three important things you can learn from the study. Read More

For every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. #fail has never had better friends than these! Read More

Here’s is a post showcasing 10 great apps that, while they don’t yet do it all, go far to increase productivity when mobile! Read More

Do you want to know how you can best leverage social media to help your small business succeed and increase revenues? We highlight four of the best, most affordable tools available today.

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Neil Patel co-founded a handful of companies and they include KISSmetrics as well as CrazyEgg, which are popular tools among marketers. He shared all the lessons he learned throughout his journey as an entrepreneur here and most of us will definitely find the tips useful. Read More

If you run your business leanly, how do you balance your responsibility to create an organization that profits, but does so fairly and never at the expense of customers, investors, or your employees? Here's a good short discussion. Read More

The logo is one of the most important elements of a brand - many argue it's the most important after the service or product. Here are 10 tips to help you get an awesome logo for your business. Read More

There’s an important paradox facing small businesses and startups – effective content marketing requires the creation of consistent, high quality content AND a strategy for distributing/promoting that content across social networks and the Internet. Here's a deeper look. Read More

Small businesses may not be able to afford multi-million dollar ads, but there is no reason why an effective viral effort can’t work for even the smallest of businesses, at a scale that is appropriate. Here are 5 elements common to the best viral marketing efforts. Read More