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Mike Lieberman, co-founder and president of company Square 2 Marketing, has said that regular content ensures businesses are kept in the minds of consumers and also helps to generate more leads. Read More

A bank used to be an institution that you could trust with your money. But sadly, for many, those days are gone. For some it now appears that bankers have stopped looking after their customers and have started looking after shareholders instead. Read More

Updating your own social media account is by no means a step backwards in our digital age, but the real way to tap into Facebook’s one billion users and Twitter’s population of 500 million is by creating informative, engaging web-based content. Read More

Maintaining a positive & favourable image in any public or corporate-facing environment has its challenges, so what is it that PR workers do to help portray celebs & companies in a positive light? Read More

For firms looking to take advantage of social media through marketing, it can be tough to know which network your business should be hitting the ground and running with and considering working with a social media agency. Read More

By now, most marketers recognise the importance of content. They can sing its praises for hours; citing improved brand reputation and thought leader establishment until the cows come home. Let’s face it though, for some people, it’s all about the stats – rightly so, too. Read More

Social media marketing provides one of the most cost effective ways of getting your brand messages out into the big wide world. Think about it – the tools to sign up are free, you only need a live internet connection to post, while your opinion and courtesy costs nothing. Read More

Monday was (statistically-speaking) supposed to be the most miserable day of the year for us Brits. Every year on this day, newspapers are filled with features on on ‘Blue Monday’. Then inevitably, brands hop on the bandwagon; offering special deals, discounts or freebies to help us get through the Read More

What happens when a big name store (like HMV, Jessops, Woolworths etc) no longer has a presence on the High Street? Where do they turn to? Online? How do they get rid of their stock?

It's all covered in this handy - and informative - little guide. Read More

For B2B content marketers just starting out with curation, it can seem difficult to know where to begin. Here’s an inside tip – you can find 85% of the content you need for curation via a simple, often underrated tool: the humble hashtag. Read More