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n the digital age, just about everything has gone digital, and that includes currency. If you've dismissed the concept of a digital currency as the stuff of a few radical tech geeks, it’s high time you became familiar with a currency that is leaving the dollar, yen, and euro in its exponentially in Read More

All active Twitter users know about those pesky tweeps that manage to elude account cleaning tools. You know: when you use a program or site like “Friend or Follow” and you always are left with a blank list, yet “you [still] have 3 people who do not follow you back.” Pretty annoying.

Want a to Read More

Whilst some brands have a dedicated and well-oiled machine to engage with fans, there is still vast opportunity to achieve more. Although 90% of online adults use social media, on any given week the average Facebook user will spend just 0.5% of their time interacting with brands that they follow. Read More

Learn how social media optimisation offers user value & SEO value to your site, increasing your chances of hits/referrals/conversions from your social channels. Read More

Do you want your brand to go viral? Take a cue from Big Bird and the gang: Educate, balance serious and light-hearted content, and know what's important to your viewers. Read More

Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.

So says email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pi Read More

Brands could boost the success of their marketing campaigns by publishing personalised content via all channels, writer Brianne Carlon suggested.

"We already know that leads who are nurtured with relevant information produce a 20 per cent increase in sales opportunities versus non-nurt Read More

There’s a lot of information published concerning trends in how consumers use technology, with many implications for not just ecommerce sites but businesses in general. The challenge, of course, is figuring out how they will affect yours.

Google Analytics can be very useful for identifying how Read More

It’s probably no surprise to hear that content marketing and Scrabble aren't so dissimilar. To a certain extent, achieving great success in either requires a little bit of luck. Plus, they both require a pro-active attitude, a head for words and the courage to go where no-one has gone before. Read More

Google has announced the brand new Meta tag called the “news_keyword”. The purpose behind news_keywords meta tag is to “empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of u Read More