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I've always believed that your tone on Twitter should be natural and mirror the sentiment of the other person. See these examples of how O2 get it so right. Read More

Last week I posted a blog with some top tips on how to give your brand marketing videos the edge when releasing content onto sharing platforms like YouTube (Top tips to make your videos tip-top).

This video is the result of our efforts in explaining the 5 top tips with examples of how not to do Read More

Many people ask how they can link Pinterest and Facebook. I have produced this handy visual instructographic explaining the different options available. Read More

Over the past 13 years, the average attention span of a human being has dropped from 12 to 8 seconds. A drop of 4 seconds may not sound like a lot, but when the success of your content depends on grabbing the attention of your readers straight away, without fail, it could seem like a lifetime. Read More

Do your social media networks necessitate a 24-7 presence? Find out in our latest social post about social networking by our in-house media strategists. Read More

Creating a social media footprint can seem like a daunting task but
with this post I will tell you how your business can build bigger brand awareness with practical social media marketing steps that you can implement and use today. Read More

Posting on behalf of your brand on Twitter and Facebook is a lot harder than it might seem. You’re not just broadcasting your own opinion on industry news or asking your consumers whether they want to buy into your brand. Read More

Whilst it’s great to see more companies embracing content, it’s also frustrating to see content being produced for content’s sake or self-promotional sales material being touted as content marketing. Read More

Making money with a successful blog is difficult. But then again, so is starting an online store. So is running any profitable business especially if you don’t know what you are doing. But that doesn’t mean that you shouldn’t give it a try. Read More

Many professionals in business, from startups to multi-nationals, assume that team leader or executive is an appointed position, and the skills come with the title. In reality, leadership is best demonstrated while not in a position of authority, and is a skill that must be sharpened every day of y Read More