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When you are asked to sign a contract – whether it’s an advertising campaign or a cottage rental – the process is usually the same: print off the contract, sign it, scan it, and email it back. It can be a cumbersome process, and one that entrepreneur Tom Gonser decided he wanted to fix. Read More

Time has come to widely revel the truth that over-optimism is unhealthy, as more people confuse faith that one will prevail in the end with the discipline to confront the most brutal facts of current reality, whatever they might be. Read More

This morning, Keira Knightley's "sexually suggestive" Chanel advert was banned by the Advertising Standards Authority. In it, the actress is seen in a partial state of undress and whispers seductively to a photographer. So the question is this: is there a place for controversy in content marketing? Read More

Unlike Facebook, there isn't a built-in analysis tool that does it for you (if you want sparkly graphs and the like then you can always use a social media management tool) but there are a few metrics that you can track yourself to get a feel for your brand awareness levels. Read More

Most of you have probably heard about the four hour workweek and are familiar with the general concept of lifestyle design The idea of creating a luxury lifestyle through reduced working hours and increased mobility is pretty attractive and calls into question all that conventional wisdom has to sa Read More

Most people would say that Klout is a score which is a measure of your influence based on the engagement level on your social media updates. But after studying Klout for the last few days, I have come to realize that it is not only a score but it can also be used like a tracking tool. If you want t Read More

In an age when everything is digital, the rise of online retailers was inevitable. People are buying and selling at a rate that does not seem to be slowing down. For web retailers, packaging is a key consideration when thinking about giving the best experience for their customers. Read More

Whether you’re running an online or offline business, your marketing strategy is the key to the success of your business. So, a failed strategy is a failed business. That’s it!

Sometimes however, even after doing everything right while drawing up your marketing strategy, you won’t just be able t Read More

We all want to get a quick Google positioning, right? If that is also your purpose, we are talking about Link Building strategy, or in other words, finding quality backlinks.

Finding links is one thing, getting them is another different thing. Web traffic that is generated from your rankings, i Read More

Why Thinking Big Will Massively Improve Your Micro Businesses Success

Think big and plan to make the stuff happen that’s going to help you fulfil your dreams (you know, the ones you had when you started your business in the first place!) Or put another way, if anything was possible, what would y Read More