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By Caron Beesley. When it comes to starting a business, there’s often some confusion about the process of business name registration. How are trade names and trademarks different? An important reason to distinguish between trade names and trademarks is that if a business starts to use its trade nam Read More

Want to be successful on three of the top social networks: Twitter, Facebook, and Google+? If so, check out these 40+ tips on how to be a social media rockstar! Read More

The PR Verdict: “F” (Full Fiasco) for Abercrombie & Fitch. When a public company hits the headlines, the PR needs to move fast. What happened here?
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Cloud services sound great, are inexpensive, and create an efficient way to do business. In many cases, there doesn’t seem to be a downside to working in the cloud. However as with all new business measures, you must carefully review your own practices to assure cloud computing is best for your bus Read More

Even if you fail to understand the "social" part of social media, there is another good reason not to schedule tweets. You might be saying something no longer valid. Here is an example of one of the worst scheduled tweets ever. Read More

Only 53% of companies have a formal social media policy, and 42% say "No" to any social media use, according to a recent article on Mashable (with the help from Payscale).It's shocking that barely half of the companies have a social media policy to help guide employees on proper conduct. Read More

Email marketing is still the best performing online marketing channel. But your strategy needs to evolve. Here are some email best practices that you can use. Read More

Customer touch points are any interactions and communications your business has with your customers during the life of your relationship with them. Read More

Technology has changed the way we live including the way we socialize. Today, networking industry is very rampant. Many people are scared to invest on networking business because they thought this might be a scam or this will just give a false reassurance of business to succeed. Read More

With plenty of businesses already seeing great results from using Pinterest, it's time you gave it a try too. Learn 5 simple reasons why you should be using Pinterest for business. Read More